Best Dallas Photographers

Best Dallas Photographers

What are the Uses of Commercial Photography?

Commercial Photography is used by a wide range of clients, from private individuals, to business organizations of all shapes and sizes, and from every conceivable industry. The common denominator is that everyone who hires a commercial photographer needs a photo created for a specific purpose. Whether the photograph is of a product, place, person, or object, the picture will generally be used for advertising, marketing, and promotion of a product or service.

Quite often, and depending on the nature of the photograph, a client may choose to make a different use of the photograph, such as to publish it in a different medium. This may or may not be permitted depending on the limitations, if any, of the original license granted by the photographer. In many cases, the client should negotiate a “buy out” of all rights to the photo, which would allow them to use the photograph for other purposes.

Since each situation and setting is unique, it is important to find a professional photographer with experience in capturing the image, or with creating the desired effects and layouts to match the client’s needs. While it is not always necessary for a commercial photographer to have experience with the exact image desired by the client, it is necessary that the photographer understand the client’s vision, purpose of the assignment, and intended use of the images. In many cases, a photographer with a wide range of experiences may be more useful than one whose experience is limited to one style of photography. A wide range of experience is valuable if the client needs suggestions, advice and tips on how to create the perfect setting, regardless of the situation.

Steve Gallegos is a professional and experienced digital photography expert headquartered in Dallas, Texas. Educating consumers about commercial photography and supplying high quality photography services to the Dallas area.

Article from

A conversation with Brazilian photographer Sebastiao Salgado, UC Berkeley Graduate School of Journalism adjunct professor Ken Light and Photo Critic and Curator Fred Ritchin. Series: UC Berkeley Graduate School of Journalism presents [1/2005] [Humanities] [Arts and Music] [Show ID: 9214]

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